Monday morning message : to Lincoln Life fieldmen

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1 Rebeck book ends

2 Lincoln letter opener,
Lincoln paper weight

3 Head by Volk

4 Lincoln head bank

5 New playing cards

6 French book ends

7 Bust by Volk

8 Pyraglass Lincoln plaque
with base

9 Six-book library

in Bearded bust by Bastiani

MONDAY MORNING MESSAGE

January 2, 1950

No. 1100

PLAN NOW

FOR

LINCOLN MONTH

Lincoln at Gettysburg Display.

.50^

T^EBRUARY offers you, the Lincoln representative, unusual opportunity for
developing wider, more useful personal contacts. At the same time, you
have the means of securing desirable personal publicity. To make the most
of these opportunities, however, you will need to plan and prepare. Here we
suggest specific ways in which you can do this through the use of Lincoln
displays, co-operative purchase items, and Lincoln literature in February.

LINCOLN DISPLAYS

Perhaps your most effective pub-
licity tool for February is found in
the many Lincoln displays available to
you. These are illustrated in this Mes-
sage. They can be adapted to a wide
variety of uses since they vary in
size and style. Here are some specific
suggestions of locations in which you
can place these displays to advantage:

1. Store windows, large and small.

2. Lobbies of office buildings,
banks, hotels, theatres, large
restaurants, and post offices.

3. Booths at fairs, merchandising
shows, etc.

4. Book or picture sections of de-
partment stores.

5. Public libraries, universities,
business colleges, schools, public
buildings, lodge rooms, and
clubs.

6. Private and public museums.

Note: Although imprinting of your name on
these displays cannot be done at the Home
Office, space for your own imprint is provided
with each display so that you can arrange to
have this taken care of locally.

Lincoln at Gettysburg Display

This display, which comes equipped
with a demountable steel easel, will
stand by itself or can be hung on a
wall. It features a reproduction of the
Company's famous charcoal drawing,
"Lincoln at Gettysburg," by M. Leone
Bracker, along with a reproduction of
the Gettysburg Address in Lincoln's
handwriting. Reproduced in two
colors, it measures 28" x 42". Supple-
menting this display, you might make
available either the facsimile Gettys-
burg Address or the pamphlet "Little
Known Facts About the Gettysburg
Address" (Form 2805). This entire
exhibit comes to you in a mailing tube.

Patriotic Placards

Today when international news is of
special importance, Lincoln's declara-
tions about our form of Government
are pertinent. The Patriotic Placards
feature four timeless statements.
Printed in red, white, and blue on
heavy cardboard 14" x 20", with easel
backs.

Lincoln Cabin Display

Through the years, the Lincoln
Cabin Display has proved its value as

an interesting attention-getter. The
red earth and the wood in the cabin
and fence come direct from the farm
on which Lincoln was born near Hod-
genville, Kentucky. Designed for a
space approximately 40" x 50", the
exhibit comes to you complete with
descriptive placards containing space
for your imprint.

Lincoln Hands Display

Life-size replicas of Lincoln's hands,
moulded in bronze finish composition
material, feature the Lincoln Hands
Display. This is especially suitable for
store windows. A descriptive card,
with space for your imprint, and a
card reproducing a poem about Lin-
coln's hands are included in the ex-
hibit.

Lincoln Head Display

The impressive head of Lincoln re-
produced from an original life mask
by Leonard Volk is mounted on
walnut-stained plywood to form the
Lincoln Head exhibit. This display is
suitable for use either on walls or in
windows and the head can be detached
for other uses. The background board
which measures 18" x 30" contains
explanatory copy and space for your
imprint.

The International Citizen Display

This exhibit is particularly appro-
priate now while world problems dom-

The Hands of Abraham imco/ft

modeled from //fe by the scu/pfor,
fo/Jt.m/860.

Lincoln Cabin Display (complete)
Placards only (per set)

$2.00
. .75

m m

TMe HAND OF LINCOLN

Lincoln Hands Display $2.50

Placards alone (per set) 50

_/ li e J e oLJ i Sn I a u J
^/t v a i t able

International Lincoln Display 50^ Lincoln Head Display

$3.00

THAT ■ .

OV THt PEOPLE. FOR THE I :. .

SHALL NOT PERISH FROM THE EARTH'

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The Patriotic Placards. Set of four

50^

inate the news pages. It reproduces
four portraits of Lincoln as inter-
preted by foreign artists who present
Lincoln with the racial characteristics
of the various countries. The display
also features a full color reproduction
of the Company's famous Brady por-
trait of Lincoln. Over-all size, 16" x
40". Space for your imprint.

THE SCHOOLS

Many Lincoln representatives have
found the schools worth-while places
for making contacts in February. Here
you can promote Lincoln Essay con-
tests, presenting as prizes such valued
but inexpensive Lincoln items as
books, busts, or book ends. One ad-
vantage of such a contest is the oppor-
tunity it offers you to make it an
annual project in the school program.
Send for the instruction sheet, "A
Lincoln Essay Contest," prepared by
the Foundation.

Also available are mimeographed
copies of a school playlet, "Why Lin-
coln Grew a Beard." This interesting
playlet has been arranged for children
in the 6th and 7th grades. Seven
children appear in the cast, represent-
ing Mr. and Mrs. Bedell and their
daughter, Grace; Mr. and Mrs. Lin-
coln and their children, Tad and
Willie. You can secure mimeographed
copies of this play from agency
supply.

PROGRAM CHAIRMEN

Every year, it seems, more and more
luncheon clubs, women's clubs, business
colleges, schools, churches, and veter-
ans organizations — among others —
arrange Lincoln programs in Feb-
ruary. You can make valuable contacts
while helping the program chairmen
prepare for these events. You have
available without charge, four suitable

Lincoln speeches: "Lincoln's Early
Vocations," "Lincoln, the Prairie Law-
yer," "Lincoln, the Patriot," and

NEW

Lithographic reproductions of
the impressive Nuyttens etching of
Lincoln, currently featured on the
Company wall calendars, are now
available in a form suitable for
framing. Beautifully reproduced in
rich dark brown, they resemble a
rare print made direct from the
etching itself. These 11" x 14"
prints can be ordered from Agency
Supply at a cost of 1(V each.

"Abraham Lincoln, Commander-in-
Chief." With these speeches you can
fill requests for prepared talks on
Lincoln or can deliver such talks your-
self.

You can also arrange to distribute
at the meetings some inexpensive but
much appreciated Lincoln mementoes:
Facsimile Gettysburg Address, the
famous Bixby Letter in Lincoln's
handwriting, the small black and
white Brady photograph (Form 1966),
Lincoln Digest leaflets (14 subjects),
Lincoln booklets, or the full color por-
trait of Lincoln (3 sizes). This is the
finest colored portrait of Lincoln avail-
able and since LNL owns the original
T. Hamilton Crawford portrait, these
reproductions are available only
through you.

NEWSPAPERS AND RADIO

Newspaper editors and radio station
executives are good people to know.

Why not contact your local newspaper
and radio station and offer some of
your valuable source material to aid
them in their preparation of Lincoln
editorials and features. You have not
only the four Lincoln speeches and the
14 Lincoln Digest leaflets mentioned
previously, but also a number of
authoritative booklets containing little
known facts about Lincoln. Also avail-
able to you is a Lincoln questionnaire
listing answers to 100 questions most
often asked about Lincoln. And even
more important, you can secure direct
from the Lincoln Foundation, authori-
tative answers to many unusual Lin-
coln questions. Dr. Warren has Lin-
coln information catalogued in more
than 3500 subject classifications and
is ready to help you establish yourself
as the Lincoln man in your commu-
nity.

YOUR REGULAR CONTACTS

In addition to the leaflets, pictures,
booklets, etc., already described, there
are many other Lincoln items you can
use in your regular contacts in Feb-
ruary and throughout the year. A
Lincoln book with your card enclosed
makes a dignified, appropriate gift
which keeps your association with
Lincoln National Life before your
clientele.

Some Lincoln representatives have
found it worth while to present a
small Lincoln library to a school, club,
or valued prospect. A six-book library
is available at a total cost of only
$5.00.

Some of the more popular Lincoln
items are shown in this Message. One
of these, the Pyraglass Lincoln plaque,
is considered by many Lincoln repre-
sentatives to be the outstanding item
for homes as well as offices. All of
these Lincoln pieces provide oppor-
tunities for dignified, indirect adver-
tising and they are available only
through you, the Lincoln agent.

Enclosed Order Blank

For a complete list of Lincoln material, see the enclosed requisition blank.
Use this form when placing order.